Amazon Reportedly in Talks to Buy AI Startup Decart for $7B
Amazon is negotiating a potential $7 billion acquisition of AI startup Decart, according to the Wall Street Journal.
Amazon is in active discussions to acquire Decart, an artificial intelligence startup, in a deal that could be valued at approximately $7 billion, the Wall Street Journal reported. The potential transaction would mark one of the largest AI-focused acquisitions by the e-commerce and cloud computing giant to date, signaling an aggressive push to deepen its artificial intelligence capabilities amid intensifying competition across the sector.
The reported talks come as major technology companies race to secure AI talent, proprietary models, and cutting-edge research capabilities. A deal of this scale would reflect the premium that well-capitalized incumbents are willing to pay to gain a foothold in next-generation AI development, rather than relying solely on internal research efforts or smaller licensing agreements.
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Amazon has been steadily expanding its AI portfolio in recent years, making significant investments in Anthropic and building out AI-native features across its AWS cloud platform and consumer products. An outright acquisition of Decart — rather than an investment — would represent a strategic escalation, giving Amazon direct ownership over the startup's technology and team.
The broader AI acquisition landscape has grown increasingly competitive, with Microsoft, Google, and Meta all making major bets on AI infrastructure and talent. A $7 billion price tag for a startup underscores how rapidly valuations in the AI sector have escalated, driven by investor enthusiasm and strategic urgency among Big Tech players. Whether the Amazon-Decart talks will ultimately close remains unclear, as negotiations are ongoing.
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