J.P. Morgan Backs Salesforce Stock With 29% Upside Call
A J.P. Morgan analyst argues AI fears surrounding Salesforce are overblown and sees significant share price upside ahead.
J.P. Morgan moved to defend Salesforce on Thursday, with an analyst predicting shares could climb 29% as concerns about artificial intelligence disrupting the company's business model are being overestimated by the market. The bullish call gave Salesforce stock a notable lift in trading sessions where AI-related sentiment has increasingly driven enterprise software valuations.
The J.P. Morgan analyst pointed to promising AI features within Salesforce's product lineup as a key reason to remain confident in the company's growth trajectory. Rather than viewing AI as a threat, the bank's thesis frames Salesforce's AI integration as a competitive lever that could strengthen its position among enterprise customers.
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The upgrade reflects a broader debate on Wall Street over how legacy software giants will fare as generative AI reshapes customer relationship management and enterprise workflows. Bears have argued that newer AI-native tools could erode Salesforce's dominance, but J.P. Morgan's note pushes back directly on that narrative, suggesting the selloff has created an attractive entry point for investors willing to look past near-term uncertainty.
Salesforce has been under pressure from investors skeptical about whether its AI initiatives — branded under the Agentforce umbrella — can translate into meaningful revenue acceleration. A vote of confidence from a major Wall Street firm like J.P. Morgan carries weight at a moment when the stock needs a credible catalyst to regain momentum among institutional buyers.
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